Case Study

UserZoom

Flume and User Zoom use Sales Velocity to increase bottom line

Flume have helped us look at sales through a different lens, with ROI that is forecastable and measurable. The effect on our bottom line has already exceeded our projections.

Kunal Pandya

Senior Director, Global Revenue Enablement at UserZoom

UserZoom Events Stats

Software company

Offices in USA, UK and Spain

Successful Multinational company

49%

increase in opportunities YOY

87%

increase in sales velocity YOY

Challenge

“Already passionate about Sales Velocity and using data to drive strategy and investment, Kunal wanted to transform the sales enablement function into a strategic business driver. With aggressive growth plans, UserZoom’s first priority was to increase the number of sales opportunities within the business, but throwing more people at the problem was only part of the answer.”

Solution

“Flume offered a ground-breaking approach to our sales training based on Sales Velocity and tailored specifically to UserZoom and its client expectations. They understood the importance of Sales Velocity and, more importantly, how to use it as a sales tool. Their bespoke, 4-step training programme has created and embedded significant behavioural and cultural change within our business.”

Result

“Flume’s approach has radically changed how our sales team think and behave. Within weeks of the training, we saw a pronounced spike in new business opportunities and a strong, continued upward trend. On the back of this one lever, Sales Velocity has increased and we have exceeded our targets.”

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Client Testimonials

"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"

“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”

"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."

"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."

"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."

"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."

“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”

“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”

"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."

"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"

"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."

"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."

"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."

"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"

Sales Velocity

The crucial equation powering today’s best sales teams

The Sales Velocity equation is enabling today’s most successful sales leaders to generate more money, more quickly. In this How-to Guide, we explore what sales velocity is, what it will help you achieve, and how to drive it.