Account Growth Excellence programmes
The highest performing account teams create lifelong advocates
Increase customer lifetime value
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Account Growth Excellence programmes
Account Management and Customer Success teams play a vital role in the retention and growth of accounts and the continued success of the sales team. Their in-depth understanding of each client, their needs, goals and aspirations, is what keeps your hard-won customers on side and coming back for more.
Today’s customers have high expectations of their chosen suppliers. They want a seamless, effortless experience without unnecessary complications or unwanted surprises. All too often, however, AMs approach these crucial relationships in the wrong way, unintentionally making things harder for their customers. So, what do successful AMs do differently?
Flume’s Account Growth Excellence programmes teach you to think differently, to put yourself in the customer’s shoes and create a standout experience for the client right from day one. Learn measurable and proven approaches to understanding your customers’ needs and expectations. We will show you how to excel at every turn, increase retention and unlock new growth opportunities.
AG Excellence Series 1
In the first of our Account Growth Excellence programmes, we share what great looks like and what top account growth professionals do differently. You will develop a portfolio of skills and techniques to create an outstanding customer experience at every stage, enabling you to increase retention and growth
AG Excellence Series 1 modules:
- Account Growth Excellence: Redefining what great account growth looks like
- Buyer centric account planning: Creating plans that deliver growth
- Driving retention: Protecting value, unlocking renewal
- Questioning: Leading conversations that unlock growth
- Positioning your solution: Building a watertight business case
- Accelerator Session
AG Excellence Series 2
Adding to your AG Excellence toolkit, AG Excellence Series 2 helps you identify the accounts with most potential. You will learn how to connect and build rapport, plus how to create higher quality upsell proposals that convince the wider decision-making group and speed
up decisions
AG Excellence Series 2 modules:
- Account Growth Excellence – Series 2 Benchmark
- Value creation and messaging: Defining and delivering true value
- Storytelling: Making messages memorable
- Overcoming indecision: Building purchase confidence
- Negotiation: Maximising value on every deal
- Accelerator Session
AG Excellence Series 3
Building on the skills you have already learned, AG Excellence Series 3 gives you the tools and confidence to excel. Specialist modules will show you how to deliver an outstanding virtual sales experience. Learn how storytelling can drive upsell, and hone your presentation and negotiation skills to increase impact and sales
AG Excellence Series 3 modules:
- Account Growth Excellence – Series 3 Benchmark
- Social Selling: Building digital trust that sells
- Selling with Insight: Adding value to every conversation
- Objection Handling: Turning resistance into outcomes
- Stakeholder Presentations: Presenting with clarity and conviction
- Accelerator Session
Case Study – informa
CHALLENGE
“Our challenge was to build a sales team capable of changing our clients’ mindset and approach regarding digital marketing. We wanted our sales team to help our clients build a stronger marketing mix, experience new digital opportunities, and maximise their ROI.”
RESULT
“On the sales floor we saw a dramatic improvement in the team’s performance. Flume ensured our sales team developed the skills to confidently sell digital. Now our clients perceive us as experts and trust us to help them succeed.”
Let’s talk.
Book a discovery session with our experts, to understand how we can help your team sell smarter, grow faster, and achieve fast, predictable revenue growth.
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