Sell smarter. Grow faster.
High performance codified, scaled and future proofed.
Flume’s buyer-centric sales solution evolves with your market, turning sales excellence into lasting competitive advantage and predictable revenue growth.
New buyer. New rules. Adapt fast with Flume and transform sales team performance.
87% of sellers are missing quota, and just 14% of reps drive 80% of revenue. Most importantly, teams are failing to deliver predictable, scalable revenue growth.
Flume transforms how sales teams sell, based on how buyers buy.
Our methodology codifies elite buyer-centric performance and amplifies sales team success. We’ve helped our clients generate significant uplift in revenue.
Beyond sales training, Flume delivers sales team transformation. We help you land, retain, and grow customers to drive fast, predictable revenue growth.
Trusted by



























Cutting edge buyer-centric methodology
Codified and scaled high-performance behaviours
Lasting sales team transformation and proven ROI
Unlock the Flume advantage:
Proven Framework:
Modern methodology designed for today’s complex B2B buying process.
Impactful solutions:
Practical tools, diagnostics and benchmarks to embed lasting behavioural change and continuous improvement.
Real-World Impact:
Programmes backed by data and real success.
End-to-End alignment:
Perfectly aligns leaders, managers, and salespeople under one common purpose-driven language and approach.
AI Optimised execution:
AI optimised to turn playbooks into action.
Tailored and Scalable:
Designed to fit seamlessly into existing workflows.
Dynamic not static
Continuously maps and aligns mindset, behaviours, and skills with changing buyer needs and expectations.
“It’s so much more than sales training, it’s total sales team transformation” – Ultima
Client Testimonials
Steve XellerChief Revenue Officer Stats Perform
From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback
Mark BullerCommerical & Growth Director
“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”
Darren LovedayCRO, MENTION ME
This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable.
James SwiftDirector of Talent Development, Leyton UK
Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value.
Richard O’ConnorCommercial Director, EG / RELX
Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value.
Jitka ForalovaSenior Talent Development Partner, Trustpilot
Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training.
Aveen PrasadManaging Director, GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica BaetaHead of Sales, DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt PullanDirector, LSX
Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started.
Steve Xeller Chief Revenue Officer Stats Perform
The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years
Rebeka McClintockAccount Director, Health iQ
In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k.
Chris OrmeSales Director, Travelodge Hotels
The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers.
Jeff CousensHead of Sales, Spidersnet
The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year.
Mike SeamanManaging Director, Raccoon Events
Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI

