Webinar – More revenue. More certainty. What drives both?
Why healthy-looking deals still slip and how to catch them in time.
Every revenue leader is accountable for two things: growing the number and knowing whether it will land.
But deals that look healthy still slip, stall or disappear. The CRM is up to date, the right stakeholders are involved, the seller is confident and the opportunity meets the usual qualification criteria. However, the expected revenue fails to materialise…..
So, what are the usual indicators missing?
In this live investigation, Raoul Monks will take apart a real media and events opportunity that appeared certain to close. You’ll see what the conventional deal indicators showed, what they failed to reveal and how activity that looks positive can mask a very different reality.
You’ll discover:
• Why the usual signs of a healthy deal don’t always tell you whether it is genuinely progressing.
• What to look for beyond CRM data, seller confidence and sales activity to understand what is really happening.
• How to identify the warning signs earlier, while there is still time to change the direction of the deal.
The result? A better chance of winning the deals in front of you and greater certainty that the revenue you’re taking to the board will actually land.
For CEOs, COOs, CROs, CCOs, CSOs, portfolio sales leaders, VPs of Sales and Sales Directors across media, events and information businesses.
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