EN Sales Leader Summit 2026
Senior commercial leaders from across the events industry joined us for a day of insight, debate and practical advice. As key headline partners, we are proud to support conversations focused on driving revenue, strengthening teams and adapting to a changing sales landscape.
EN Sales Leader Summit 2026 in partnership with Flume
24th February 2026
Over the coming months, this page will bring together session videos, speaker presentations, blogs and key takeaways from the summit. Session recordings will be available and additional insights and practical summaries will be released on an ongoing basis.
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Keynote: From one-off bookings to lifetime growth.
Why this session matters:
Sets the tone for growth by addressing the core shift from chasing one-off revenue to building a predictable, recurring, and scalable base. Shows how structure, culture, and processes evolve to deliver fast, profitable growth — and how CLV becomes the north star that aligns sales, marketing, operations, and customer success.
What attendees will learn (key takeaways):
- How to measure and increase CLV as a driver of long-term revenue security.
- How to move from one-offs to multi-year partnerships and expansion plays.
- How to align sales, marketing, ops, and CS around a single revenue operating model.
- Practical lessons from a top global organiser (e.g., Reed, Informa, Clarion): what they changed, why it worked, and what to copy tomorrow.
Speakers
Joanna Edwards, Group Sales Director – Sift
Louise White, COO – Sift
Raoul Monks, CEO – Flume
Secrets of the highest-performing sales leaders in events
Peer-led case studies showcasing sales leaders who consistently deliver predictable, profitable growth.
- Practical lessons on leadership, behaviours, and team structures.
- How to replicate elite performance across an organisation.
Speakers
Erica Baeta, Group Commercial Director – DatacenterDynamics
Jonathan Kinchin, Group Head of Sales – Nineteen Group
Mark Buller, Commercial & Growth Director – Ultima Media
Raoul Monks, CEO – Flume
Inside the CMO’s mind
Rare access to a CMO’s mind revealing how they evaluate and allocate event budgets.
- How budget decisions are made today.
- What drives renewal and expansion.
- How organisers can position themselves as strategic partners.
Speaker
Charles Kaplan, CMO, Stats Perform
AI at scale: driving predictability and performance
Real-world applications of AI to improve forecasting, pipeline health, and sales productivity.
- Practical use cases for event sales teams today.
- How AI creates a data-driven culture of predictability.
Speakers
Ian Baldwin, CTO – Centaur Media
John Barnes, Chief Digital Officer – William Reed
Melanie Gividen, Global Group Sales Director – Terrapinn
Raoul Monks, CEO – Flume
Vera Loftis, Managing Director – Solution Junkies
Driving the rebook: Creating partnerships for mutual growth
Frameworks and techniques to ensure renewals are systematic, not optional.
- Making rebookings seamless and consistent.
- Expanding spend while strengthening retention.
- Examples of organisers mastering renewal excellence.
Speakers
Helen Patching, Director – Benchmark Collective
Jennifer Burley, Divisional Director – Packaging Portfolio – Easyfairs
Nathalie Davies, Group Managing Director – Raccoon Media Group
Raoul Monks, CEO – Flume
From good to great: building the modern high-performing salesperson.
How to onboard new hires quickly without compromising performance.
- The most effective onboarding practices today.
- How to measure and accelerate time-to-revenue.
- Linking ramp time to predictable growth.
Speakers
Adam Cartledge, Director of Global Sales Enablement – RX
Harry Norman, Portfolio Director – CloserStill Media
James Samuel, Director – Clarion Events
Raoul Monks, CEO – Flume
Creating a high-performance culture: the blueprint for growth
Building the leadership and cultural foundations needed for sustained performance.
- The mindsets and behaviours of high-performing teams.
- Aligning culture with revenue outcomes.
- Leadership practices that inspire and scale success.
Speakers
Raoul Monks, CEO – Flume
View videos and more from the EN Summit
Available:
Keynote presentation and video session.
Inside the CMO’s mind session.
Secrets of the highest-performing sales leaders in events session.
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