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Meet the team

We are passionate about embedding lasting sales team transformation.

At Flume we partner with our clients and deliver sales team transformation seamlessly. Our experienced team brings the Flume methodology to life: a cutting-edge, buyer-centric approach designed to help sales teams do the right things, at the right time, for the right reasons and with proven results.

Meet the team

Raoul Monks

Raoul Monks

Founder & CEO (CIPD qualified)

Raoul is an engaging speaker, host, trainer, coach and self-confessed sales-geek. He is passionate about driving the performance of B2B companies.

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Raoul MonksRaoul Monks
Founder & CEO (CIPD qualified)

Raoul is an engaging speaker, host, trainer, coach and self-confessed sales-geek. He is passionate about driving the performance of B2B companies.

He has been consulting and training in the world of sales for over a decade, having been in sales and commercial leadership roles prior to this.

He is an ultra-marathon runner, a film-buff and an avid reader of business books.

Richard Myles

Richard Myles

COO (CIPD qualified)

Richard has been in sales for over 20 years and keeps the business moving, ensuring we meet our high customer delivery expectations.

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Richard MylesRichard Myles
COO (CIPD qualified)

Richard keeps the business moving and ensures we meet our high expectations of customer delivery.

He has been in sales for over 20 years, working in a variety of senior commercial roles before joining Flume in 2011.

Outside of work, he enjoys running, brewing beer and watching his children play competitive sports.

Paul Cruise

Paul Cruise

Head of Sales Performance

Paul leads our team of Sales Performance Coaches. He’s seen a huge change in B2B sales during that time and loves to share Flume’s new approach…

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Paul CruisePaul Cruise
Head of Sales Performance

Paul leads our team of Sales Performance Coaches. He’s seen a huge change in B2B sales in recent years and loves to share Flume’s new approach to sales and sales development.

He has over 15 years’ experience working within sales and sales training in businesses including AOL, BBC Worldwide and Moneysupermarket.

Outside of work Paul is normally on a bike either getting muddy on the South Downs or flying around London. He’s a passionate music fan and loves eating whenever possible.

Nicky Myles - Flume Sales Training

Nicky Myles

Head of Marketing

Nicky has over 20 years’ experience in both B2B and B2C including integrated marketing, communications, digital & project management.

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Nicy MylesNicky Myles
Head of Marketing

Nicky works across all of the business and has the job of organising the team and our processes. She also makes sure we are shouting more about the great things we are doing.

She has over 20 years’ experience in both B2B and B2C including integrated marketing, communications, digital and project management.

Outside of work, she enjoys running, cooking and spending time with friends. She tries to fit these in around her second job as a taxi service for her kids!

Sarah Rickwood - Flume Sales Training

Sarah Rickwood

Head of Business Operations

Sarah is Head of Business Operations, responsible for building the systems, processes and operating cadence that allow the business to scale effectively.

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Sarah Rickwood - Flume Sales TrainingSarah Rickwood
Head of Client Success

Sarah is Head of Business Operations, responsible for building the systems, processes and operating cadence that allow the business to scale effectively. She partners closely with the senior leadership team to remove operational friction, scale delivery and ensure the business can operate at pace and teams can execute with clarity.

She brings over 20 years’ experience across events, marketing, project management and communications, having worked with start ups, SMEs and large organisations including Lloyd’s, Aviva, Roche and Tesco. Her strength lies in translating strategy into execution, embedding practical ways of working and driving consistency across complex environments.

Outside of work, Sarah enjoys countryside walks with her dog, time with her daughter and reading from an ever growing to be read pile.

Nadia Kingston

Nadia Kingston

Head of Client Success 

Nadia is Head of Client Success at Flume, where she works closely with clients and internal teams to help make sure every experience is consistent, buyer centric and genuinely useful. 

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Nadia KingstonNadia Kingston

Nadia is Head of Client Success at Flume, where she works closely with clients and internal teams to help make sure every experience is consistent, buyer centric and genuinely useful. 

She has over ten years’ experience in the training industry and enjoys working alongside clients to help sales transformation programmes land well and create real, lasting change. Nadia cares deeply about building strong relationships, being clear about expectations, and making sure clients feel supported and confident as they move through their transformation. 

Alongside her client work, Nadia also contributes to internal projects connected to Flume’s client transformation processes, helping improve how things work behind the scenes so delivery feels joined up, practical and scalable. 

Outside of work, Nadia spends most of her time with her two daughters, walking her four Chihuahuas, cooking, or heading to live events. 

Mike Hartley

Sales Director 

Mike has worked in sales for over 20 years, and has run commercial teams in the media, events and information world across a variety of different sectors.

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Mike Hartley
Sales Director

Mike has worked in sales for over 20 years, and has run commercial teams in the media, events and information world across a variety of different sectors.

Having run sales teams delivering everything from exhibitions, awards, conferences to digital, subscriptions and print media, Mike understands how quickly the sales landscape is changing, and just how important the Flume methodology is to ensuring our customers embed positive behavioural changes within their sales operations.

A keen sports fan and very average amateur runner, Mike has recently taken up cold water swimming.

Katie Leaver - Flume Sales Training

Katie Leaver

Account Director

Katie enjoys working collaboratively with clients and challenging their way of thinking to deliver innovative and creative solutions.

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Katie Leaver - Flume Sales Training

Katie Leaver
Account Director

Katie enjoys working collaboratively with clients and challenging their way of thinking to deliver innovative and creative solutions.

She has 12 years’ experience working in B2B sales for businesses ranging from start-ups to FTSE 250 listed companies. She has worked in sales and commercial leadership roles on both long-established products as well as successful new launches.

Katie enjoys running, walking, baking and tidying whilst dashing around after her young children!

Neeve Bowbrick

B2B Marketing Manager

Neeve is a data-driven and creative marketer and has a passion for analytical insight and innovative thinking which is perfect for Flume.

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Neeve Bowbrick

B2B Marketing Manager

Neeve is a data-driven and creative marketer and has a passion for analytical insight and innovative thinking which is perfect for Flume.

She has proven experience in delivering multiple campaigns in B2B conferences, training and events and is always looking for ways in which technology and innovation can improve business growth and efficiencies.

Outside of work, she enjoys playing netball, going to the gym and spending quality time with friends and family.

Ed Povey - Flume Training

Ed Povey

Senior Sales Performance Coach

Ed has a passion for teaching and helping salespeople reach their full potential.

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Ed Povey - Flume TrainingEd Povey
Senior Sales Performance Coach

Ed has a passion for teaching and helping salespeople reach their full potential. Prior to joining Flume, Ed spent over a decade working in media sales both in the UK and Australia, for some of the worlds biggest media brands including News UK, Global, Southern Cross Austereo and Condé Nast.

He also has experience selling at the other end of the spectrum, having launched his own VoiceOver business in 2021, which he still operates today. His clients have included MINI, McKinsey & Co, UCLA & Microsoft.

When he isn’t coaching or recording in his studio, Ed can be found walking and cycling around the Chilterns with his family, mucking about in sailing boats or enjoying a good pint with friends at one of his local pubs.

Fraser Chapman, Sales Performance Coach

Fraser Chapman

Sales Performance Coach

Fraser is a passionate sales performance coach who partners closely with clients to design and deliver impactful sales team transformation programmes that drive measurable, long-term results.

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Fraser Chapman, Sales Performance CoachFraser Chapman
Sales Performance Coach

Fraser is a passionate sales performance coach who partners closely with clients to design and deliver impactful sales team transformation programmes that drive measurable, long-term results.

He has led successful initiatives for businesses such as TES Global, VMware, and Adzuna, helping sales teams elevate their performance and achieve commercial goals.

With over 20 years’ experience leading B2B sales teams across media, technology, digital marketplaces, and AI, Fraser brings deep commercial insight and leadership to every project.

Outside of work, he enjoys running, cycling, and ferrying his children to various activities around the country.

Neil Joseph

Sales Performance Coach

Neil is a seasoned SaaS sales leader and performance coach with 15 years of experience driving growth and empowering teams.

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Neil Joseph
Sales Performance Coach

Neil is a seasoned SaaS sales leader and performance coach with 15 years of experience driving growth and empowering teams.

Over the past decade, he has specialised in the SaaS industry, combining expertise in sales strategy with a passion for coaching and sales psychology.

In his current role as a Sales Performance Coach, Neil focuses on helping teams maximise their potential, sharpen their skills, and achieve measurable outcomes.

Outside of work, Neil is a dedicated sports enthusiast, with a particular love for football and boxing, and he enjoys staying active through regular gym sessions.

Janine Perry

Client Success Manager

Janine joins Flume as Client Success Manager, bringing 19 years of experience in client-facing roles. 

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Janine Perry
Client Success Manager

Janine joins Flume as Client Success Manager, bringing 19 years of experience in client-facing roles. Throughout her career, she has focused on building long-lasting relationships with clients, helping them overcome challenges and unlock meaningful value.

A natural creative problem solver, she is passionate about understanding each client’s unique goals and ensuring they feel supported every step of the way. She prides herself on always being on hand to help, working collaboratively to deliver positive outcomes and long-term partnerships.

Outside of work, Janine enjoys tackling 1000-piece puzzles and acting out scenes from Spider-Man with her son, a role that requires just as much creativity and quick thinking as her day job.

Katie - Flume Training

Katie

Designer

Katie is our super talented designer. Whether it’s a new brand, an event stand, workbook, advertisement or template design she is unflappable.

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Katie - Flume TrainingKatie
Designer

Katie is our super talented designer. Whether it’s a new brand, an event stand, workbook, advertisement or template design she is unflappable.

She is currently building her 2nd summer house for her home office as her son has taken resident in the 1st!

Cherry - Flume Training

Cherry

Sales Performance Coach

Cherry is dedicated to designing and facilitating sales team transformation that improves professional performance and supports teams to put their learning into action.

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Cherry - Flume TrainingCherry
Sales Performance Coach

Cherry is dedicated to designing and facilitating sales team transformation that improves professional performance and supports teams to put their learning into action.

Her person-centered approach focuses on implementing new ways of working as soon as possible, incorporating plenty of practice and facilitating learners to solve their own challenges.

Her sectors experience includes, Pharmaceutical. Healthcare, FMCG and Consumer Technology/Electronics.

Helen Myles

Project Manager

Helen is Project Manager, working on a variety of projects throughout the business.

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Helen Myles
Project Manager

Helen is Project Manager, working on a variety of projects throughout the business.

Helen has extensive experience in project management and account management, working in both large blue chip and SME organisations. She has worked with renowned clients such as Nestle, Proctor & Gamble, Unilever, Tesco and Asda, and has a genuine passion for delivering exceptional service for both internal and external customers.

She enjoys spending time with family and friends, reading, going to the gym, and learning to play the piano.

Flume is proud to support Make-A-Wish as our Charity of the Year.

We are committed to raising £1,250 in 2025 to help grant life-changing wishes for children with critical illnesses. May 2025 will be our key fundraising month, with Flume hosting and participating in events to reach our goal.

Beyond fundraising, we’re donating our professional training services to Make-A-Wish, helping their team attract more sponsorships and fulfill more wishes.

Join us in making a difference, your support brings joy and hope to these children. Every donation counts. Thank you for helping us make more wishes come true.

Let’s talk.

Book a discovery session with our experts, to understand how we can help your team sell smarter, grow faster, and achieve fast, predictable revenue growth.

Client Testimonials

Steve XellerChief Revenue Officer Stats Perform
"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"
Mark BullerCommerical & Growth Director 
“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”
Darren LovedayCRO, MENTION ME
"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."
James SwiftDirector of Talent Development, Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Richard O’ConnorCommercial Director, EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka ForalovaSenior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen PrasadManaging Director, GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica BaetaHead of Sales, DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt PullanDirector, LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Steve Xeller Chief Revenue Officer Stats Perform
"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"
Rebeka McClintockAccount Director, Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
Chris OrmeSales Director, Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff CousensHead of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike SeamanManaging Director, Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"

Case Study

Clare Dunstall, Director Global Enablement, Claroty

“We couldn’t have done it without Raoul. In a room of 230 people, he managed to build rapport with every one of those individuals. We had really great motivational speakers, but he was the only person who got a standing ovation!

“The feedback has been phenomenal – I’ve had loads of people saying it was the best SKO they’d ever been to. I would absolutely recommend the team for sales training content as well as SKOs.”

Claroty - Case Study - Flume Sales Training

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