Case Study

Leyton UK

How Leyton Achieved £1.5 million of
additional pipeline revenue with Flume

Flume goes further than traditional sales training… Our managers feel empowered, our team is collectively achieving the results we desire, and we’ve set a new standard of success.”

James Swift

Head of Talent Development, Leyton UK and US

Leyton UK Stats

International consulting firm

300+ employees

The sales process doesn’t end when
customer says yes. It’s just the beginning.
We now give them an experience that
ensures they want to do business with us.

A 4% increase in conversion rates
translates to a projected £1.5 million
of additional pipeline revenue

Challenge

In 2024 we spotted a worrying trend. Sales conversion rates were declining at an average of 2% per year. This was attributable to underperformance amongst our sales team despite our pretty decent in-house training programme. It was clear something had changed in the market. It’s harder and more decision-makers are involved in every purchase decision. We needed a revamp because we were not prepared to continue watching this decline. We need to upskill and equip our team with the skills to increase conversion rates in a way that is responsive to the needs of today’s B2B buyer.

Solution

Flume undertook a full diagnostic assessment to identify the causes of our underperformance and the skills gaps directly impacting our win rate. From there they devised a tailored modular programme of skills training, coaching and reinforcement designed to close the loop between training and implementation and drive sustainable behaviour change. Flume’s holistic methodology goes further than standard training, it also focuses on what happens after training in terms of lasting behaviour change for both sales leaders and sales reps.

Result

The results have been astonishing. We’ve witnessed a 4% increase in conversion rates which translates to a projected £1.5 million of additional pipeline revenue over the next twelve months. But the impact has not just been financial. It’s boosted team morale. Our managers feel empowered, our team is collectively achieving the results we desire. We’ve set a new standard of success. We work on the principle that the sales process doesn’t end when customer says yes. Instead, it’s just the beginning. We give them an experience that ensures they want to do business now and for the long-term.

Why Was Flume Different?

Flume is not just a training provider. It’s impact is much bigger than that – it’s transformative. Flume is the only sales training company I’ve come across that has the knowledge, infrastructure, talent, and methodology to drive not just sales improvement now, but sustained high performance sales behaviours for the long-term.

Let’s talk.

Book a discovery session with our experts, to understand how we can help your team sell smarter, grow faster, and achieve fast, predictable revenue growth.

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Client Testimonials

"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"

“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”

"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."

"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."

"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."

"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."

“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”

“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”

"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."

"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"

"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."

"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."

"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."

"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"

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