Case Study

Mention Me

How Mention Me Transformed Win Rates with Flume

This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable,”

Darren Loveday

CRO, Mention Me

Revenue increased by 10% year-on-year,
despite a smaller sales team

Win rates increased by 50% in the second half of the year

The Challenge

“Mention Me faced a clear challenge: pipeline generation was getting harder, and coverage was dropping from 4x to just over 2x. At the same time, win rates across all source channels, including inbound and partner-led deals, were declining. A major factor was simply ill-disciplined sales execution. With a shrinking sales team and ambitious growth targets, we needed to optimise the sales process and significantly improve conversion rates.”

The Impact

“The first step was analysing the sales cycle. Once we had the data, we could see where we were losing sales momentum, and which AEs were over or under-performing. That showed us where we had skill gaps or best practice challenges. We needed expert training. We were already hands-on with coaching, call reviews, and retros, but sometimes sales teams listen better to external experts. Flume came highly recommended, and after our first conversation, it was clear they understood every part of the sales cycle.

Flume had solutions designed to drive win rate – not just coaching, but reinforcement and coaching, driving habit-by -habit. They worked with us to identify the root causes of the dropping win-rates and tailored a solution focused on dramatically increasing that KPI. The content and frameworks were best in class. Delivery was a mix of in-person and remote sessions, with high-quality materials, app-based reinforcement, and direct access to Flume’s sales performance coaches.

Our Flume Sales Performance coach was exceptional. He had real credibility… and he knew exactly what we were facing. The blend of classroom learning and real-world application was brilliant.”

The Result

“We now see best practice from Flume embedded in our sales cycle. Our AEs are actively using the negotiation frameworks and other materials in their day-to-day work.

The results were transformational:

Win rates increased by 50% in the second half of the year
70% of total revenue was generated in H2, directly linked to higher conversion rates
Revenue increased by 10% year-on-year, despite a smaller sales team
Sales efficiency dramatically improved, reducing customer acquisition costs

Why was Flume different?

“If you’re looking for a sales training provider, ask yourself: are they selling you a package, or are they solving a problem? Flume was completely focused on our business, our challenges, and what success looked like for us. That made all the difference.”

Let’s talk.

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Client Testimonials

"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"

“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”

"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."

"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."

"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."

"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."

“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”

“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”

"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."

"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"

"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."

"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."

"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."

"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"

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