Case Study

Relx

Sales training that drives ROI

Flume were able to get immediate buy-in from the team and the results quickly followed.

Richard O’Connor

Commercial Director, EG

Relx Stats

Business Information & Analytics

30,000 employees

Revenue : £7.5bn

58%

increase in deals closed

8%

increase in average order value

Challenge

“Taking a new product and a new way of thinking out to a traditionally conservative market, requires sophisticated salespeople. We needed winning sales approaches tailored to our marketplace that the team could implement quickly and effectively.”

Solution

“Flume’s pragmatic approach to designing and delivering training allowed us to tailor content to fit with our existing models. Working initially with our Sales Leaders and then the wider team, they have helped us to develop best-in-class approaches making the learning sustainable over time.”

Result

“The new approaches have been fully integrated into our sales process and we have quickly seen higher conversion rates and we are closing more business as a result.”

Let’s talk.

Book a discovery session with our experts, to understand how we can help your team sell smarter, grow faster, and achieve fast, predictable revenue growth.

Client Testimonials

"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"

“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”

"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."

"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."

"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."

"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."

“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”

“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”

"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."

"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"

"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."

"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."

"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."

"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"

Sales Velocity

The crucial equation powering today’s best sales teams

The Sales Velocity equation is enabling today’s most successful sales leaders to generate more money, more quickly. In this How-to Guide, we explore what sales velocity is, what it will help you achieve, and how to drive it.