Skip to main content Scroll Top

Case Study

Simmons & Simmons

Leadership development transformation

Simmons + Simmons logo
The positive changes we have
experienced are a testament to the effectiveness of Flume’s programme.”

Kate Kelly

M&BD Operations Manager – Simmons & Simmons LLP
Kate Kelly, M&BD Operations Manager, Simmons & Simmons LLP

100% of cohort leaders improved
communication and motivation.

Unified ‘one team’ culture now drives collaboration.

Flume Sales Training The Challenge

“Many of our team members were promoted to managerial positions without receiving the necessary training to equip them for success in their new roles. This lack of preparation led to inconsistencies in leadership effectiveness and hindered our organisational progress. Recognising these issues, Owen Williams, Partner, Director of M&BD and his M&BD leadership team sought external leadership training to enhance our leaders’ skills and ensure a more successful transition into management roles.”

Flume Sales Training The Impact

“As our first cohort of delegates nears the completion of their 12-month programme, we have witnessed remarkable enhancements in their leadership skills. The programme encompassed all the essential themes we sought for our emerging leaders, enabling them to fully embrace their learnings. Communication has become notably more transparent and effective, allowing leaders to lead with momentum and articulate their visions clearly. They have successfully identified the type of leaders they aspire to be, aligning more closely with our organisational goals and demonstrating a cohesive approach to leadership. This transformation has led to heightened team morale and productivity across the board. Paul has fostered a supportive environment where the cohort feel safe to open up, share challenges, and learn from one another’s experiences, approaches, and solutions.”

Flume Sales Training The Result

“The transformation since undertaking the training has been evident. The initial challenges—such as communication gaps and inconsistent leadership styles—have been effectively resolved. Our leaders are now adept at navigating complex situations and inspiring their teams, resulting in a positive ripple effect throughout the function. Moreover, the programme has fostered a strong culture of collaboration and a unified ‘one team’ ethos, further enhancing our organisational cohesion and effectiveness.”

Flume logo in black Why Flume

“We chose Flume for their reputation in delivering tailored leadership programmes that focus on practical application and measurable outcomes. Their ability to thoroughly understand our unique needs and tailor the training accordingly was particularly impressive. Collaborating with Flume has been an exceptionally positive experience; their team consistently demonstrates professionalism, responsiveness, and a strong commitment to our success. Every interaction, whether with the facilitating trainer, the sales team, or the logistical planning and client success team, has been outstanding—showcasing their brilliance and dedication.”

Would you recommend Flume?

“We would highly recommend Flume to any organisation seeking to enhance their leadership capabilities. Their customised approach, expert facilitators, and focus on real-world application make them an excellent choice for leadership development. The positive changes we have experienced are a testament to the effectiveness of their programme. Paul’s mentorship has been invaluable throughout, preparing the team to be the leaders of the next generation—equipped with the vision and skills needed.”

Let’s talk.

Book a discovery session with our experts, to understand how we can help your team sell smarter, grow faster, and achieve fast, predictable revenue growth.

Download Case Study PDF

Client Testimonials

Steve XellerChief Revenue Officer Stats Perform
"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"
Mark BullerCommerical & Growth Director 
“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”
Darren LovedayCRO, MENTION ME
"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."
James SwiftDirector of Talent Development, Leyton UK
"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."
Richard O’ConnorCommercial Director, EG / RELX
"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."
Jitka ForalovaSenior Talent Development Partner, Trustpilot
"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."
Aveen PrasadManaging Director, GFC Media Group
“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”
Erica BaetaHead of Sales, DCD Group
“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”
Matt PullanDirector, LSX
"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."
Steve Xeller Chief Revenue Officer Stats Perform
"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"
Rebeka McClintockAccount Director, Health iQ
"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."
Chris OrmeSales Director, Travelodge Hotels
"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."
Jeff CousensHead of Sales, Spidersnet
"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."
Mike SeamanManaging Director, Raccoon Events
"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"
Sales Velocity: The crucial equation powering today's best sales teams

Sales Velocity

The crucial equation powering today’s best sales teams

The Sales Velocity equation is enabling today’s most successful sales leaders to generate more money, more quickly. In this How-to Guide, we explore what sales velocity is, what it will help you achieve, and how to drive it.