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Case Study

Stats Perform

Scaling consistently brilliant sales approaches globally

The results are exceptional. We made more progress in this programme than we have with the sales process over the last two years. There wasn’t a single person who wasn’t 100% engaged the whole time.”

Steve Xeller

Chief Revenue Officer

Stats Perform

Sports technology company

1000+ employees

We made more progress in this programme than we have with the sales process over the last two years.

The programme packed enough power to drive real behavioural change on a global scale.

Challenge

Having over-achieved on close rates at Stats Perform, we needed consistent qualifications at the rep level to hit our growth numbers. As a business we have a global team at varying levels of experience and time with the company, combined with reduced internal training resources. Given these challenges, we felt there was a huge opportunity to hit higher targets and reduce pipeline lag. We wanted to help our sales leaders in supporting their teams, by improving our current sales processes and in turn impact overall pipeline health and forecasting accuracy.

Solution

Flume’s proposal demonstrated exactly what we wanted to achieve within our own organisation. They carefully examined our current process, pinpointing key areas of focus to maximise the impact of this programme. Providing sales reps with fresh data from extensive research to really hit home the necessity for behavioural change, before building a custom playbook with bespoke templates and new processes for the team to exercise their learnings.

Result

The response has been exceptional – we’ve made more progress in this programme than we have over the last two years. Sales leaders are empowered to support their teams with a common language and process globally, and we’ve re-energised our goal of making continual improvement. Our people are inspired to learn and be more successful in their role, and partnering with Flume has allowed us to help them do that.

Why Was Flume Different?

The training was very well received by everyone from sales rep to VP level, with the quality of the research and data provided exceeding expectations, and packing enough power to drive real behavioural change. Unlike other industry leading training providers, Flume developed and shared bespoke templates to embed within our business, and it really felt like a true partnership.

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Client Testimonials

"From an employee retention standpoint, this kind of training does wonders, and you can see that in the overwhelmingly positive feedback"

“Seeing those numbers build so quickly was a real moment for me. It showed that this wasn’t just about hitting targets – it was about building a sustainable, scalable model for growth.”

"This wasn’t just ‘sales training’ – it was sales transformation. It showed our team that we’re committed to their development, and that’s hugely valuable."

"Within a month of working with Flume, our sales team had developed over £500K of additional revenue. We’ve also seen a 10% increase in average order value."

"Flume’s approaches have been fully integrated into our sales process creating a 58% increase in closed deals and an 8% increase in average order value."

"Working with Flume training has been an absolute pleasure. They truly cared about our needs and together with their team designed and delivered impactful sales training."

“What underpins the success of working with Flume is ROI. Cutting edge sales theory applied masterfully by Flume, which we can absorb and impactfully apply into the field.”

“Working with Flume has enabled us to improve dramatically our conversion rate. In some cases, we saw an increase of 17% on CR, which is incredible.”

"Flume have been a massive help to our sales team and we’ve seen demonstrable improvement in our closing rates, deal sizes and overall revenue since we started."

"The results are exceptional. We made more progress in this programme than we have with the sale process over the last two years"

"In the three months post training, our average order value has increased by 27%, giving a clear and compelling ROI. We also saved a deal worth £225k."

"The Flume approach is truly market leading - unlike many outdated sales training approaches, the resuts and outcomes live on long after the sessions delivered by their excellent trainers."

"The Flume approach has transformed the performance of our team. Our revenue is up 38% year-on-year."

"Flume developed a new sales approach for us which is on track to deliver an 85% YOY uplift in revenue. Flume are sales experts who deliver ROI"

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